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ON SALE NOW

an end of summer treat.

15% off all desi jewelry.

happy shopping, desi girls.

Everyday Icons

chic & desi girl approved jewelry to wear on repeat

Woman in a black saree holding a glass of champagne against a beige background
Woman in a black saree holding a glass of champagne against a beige background

Rooted in Heritage

Inspired by our beautiful South Asian heritage, designed for how desi girls wear jewelry today.

Woman wearing a black blazer over a sheer top against a beige background
Woman wearing a black blazer over a sheer top against a beige background

Lightweight

All the presence of traditional desi jewelry - without the heaviness. Reimagined to feel light, comfortable, and made to wear daily.

Woman wearing gold jewelry against a beige background
Woman wearing gold jewelry against a beige background

Designed to live in

Not reserved for occasions. We made desi jewelry for workdays, weekends, and everything in between.

heritage, reimagined

lightweight

versatile & desi chic
founder video with behind the scenes footage of building a jewelry brand

Built with intention

I couldn’t find desi jewelry that felt truly wearable, comfortable & chic - so I made it. Now, we make pieces that honor our heritage but also live effortlessly in our everyday style. Jewelry designed by a desi girl, for the desi girls.

xoxo,

Simran

Waterproof

wear it all day, everyday.

Hypoallergenic

itchy ears? never heard of her.

REAL 18K GOLD PLATING

real gold made to last.

1 Year WARRANTY

we have our desi girls covered.

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