Based in New York City.

Growing up, my mom always told me, “Beauty needs no ornaments.” I didn’t fully understand it at the time, but as I got older I realized how powerful those words were. Beauty is something we already carry within us — jewelry doesn’t create it, it simply highlights what’s already there.

When I started BySimran, I couldn’t find desi jewelry that reflected that sentiment. Most pieces were heavy, occasion-only, or designed for weddings and big events. I wanted jewelry that honored South Asian heritage but felt effortless enough to wear every day.

So I designed what I wanted to wear.

BySimran creates jewelry inspired by traditional desi motifs, patterns, and silhouettes, reimagined to be lightweight, comfortable, and made for everyday life. Pieces that let us carry a hint of our culture with us every day, wherever we go.

Because jewelry should never define your beauty — it should simply highlight it.

And remember: you're not pretty for a brown girl. You're just pretty. ✨

xoxo,

Founder & CEO - Simran Anand Pahwa